Principal Product Designer with 18+ years of experience creating intuitive, scalable, and visually refined digital products across multiple industries. I lead design from early strategy through launch, working closely with cross-functional teams to deliver experiences that are as functional as they are beautiful. My approach blends user-centered thinking, strong systems design, and iterative refinement to solve complex problems with clarity and craft.
Proficiencies
Product Design
UX/UI
Platform Design
HTML
CSS/SCSS
Systems Thinking
Design Systems
Responsive Design
a11y Design
Figma
Sketch
Adobe CC
Prototyping
User-Focused
Work
Experience.
Principal Designer
- Led end-to-end design for white-label, consumer-facing financial customer acquisition funnel platform.
- Crafted and scaled a modular UI system (Atomic Design) allowing custom theming and consistent brand expression across client touchpoints.
- Created high-fidelity prototypes and design presentations to align stakeholders on design direction.
Senior User Experience Designer
- Co-led the Teacher Experience Design team for the Educational Content Delivery Platform, driving strategy and execution for K-12 digital tools.
- Partnered with instructional designers, academic leads, engineers, and product managers to deliver user-centered, accessible learning experiences.
- Designed features that improved classroom efficiency, content discoverability, and teacher workflow speed.
- Enhanced visual accessibility by aligning patterns and flows with WCAG 2.1 guidelines.
- Iterated on UI patterns using data-driven insights, creating scalable design systems for cross-product consistency.
- Redesigned components to achieve Accessibility Compliance certification.
Senior Product Designer
- Designed and refined complex financial lending workflows, improving task accuracy and trust through well-crafted interactions and micro-copy.
- Integrated decision prompts to guide users through sensitive financial contexts, reducing error rates.
- Advocated for WCAG accessibility standards, ensuring inclusive consumer-facing products.
- Accelerated product validation by implementing multi-concept prototyping with direct user and stakeholder feedback loops.
- Built a Figma-based design system with SCSS design tokens, streamlining engineering handoff and reducing delivery time.
- Designed direct-to-consumer mortgage funnels and self-help application flows to optimize customer acquisition.
Senior Product Designer
- Collaborated with startup clients on 0-1 product launches, with a strong emphasis on usability, accessibility, interface simplicity, and design craft.
- Led UX/UI strategy and design for apps and enterprise tools across multiple industries.
- Delivered user flows, interactions, and prototypes to agile engineering teams providing continuous support throughout the development life cycle.
- Mentored and led client product design teams with a focus on fundamental design skills.
Design Director
- Increased user engagement by 30% through targeted email design initiatives and improved interactive experiences.
- Led digital design for online properties and native iOS applications, enhancing overall usability and functionality.
- Collaborated with advertisers to create custom integrated ad placements, boosting brand awareness and revenue.
- Designed custom event websites to showcase content and sponsorship opportunities.
Lead UX/UI Designer & Art Director
- Led UX and visual design for CNET.com News improving engagement and interaction.
- Consistenly grew the user base through iterative feature launches, A/B testing, and data-driven design.
- Designed and developed reusable product feature components, reducing build time and increasing ad-driven revenue by 25% over four years.
- Advocated for visual consistency by scaling design standards and editorial product guidelines across CBS properties.
- Designed content-forward editorial special features with a focus on narrative stroytelling, discovery and reader retention.
- Collaborated with editorial, product, and marketing teams to elevate content presentation across web and mobile.
Graphic Designer
- Designed marketing campaigns, tradeshow materials, and digital assets to promote membership and engagement.
- Increased membership by 20% (to over 20,000 members) through targeted design initiatives.
- Produced visually compelling layouts and graphics supporting brand awareness across print and digital.