home care made easier

Tracking regular maintenance and managing new DIY projects can be overwhelming for new homeowners. ATCO wanted to help Albertans stay on top of repairs, installations, and maintenance, while also providing products to make their homes even more enjoyable. Enter Rümi, the home happiness app designed to help homeowners fall even more in love with their space.

The Challenge

Develop an application that simultaneously aides new homeowners in maintenance and provides a funnel for services provided from trusted contractors. It was important we kept the brand's e-commerce business at the forefront but also provide a way for new homeowners track their projects and to get in touch with qualified service providers.

My Role

I led the design for Rümi, building upon personas created by a dedicated UX researcher, and collaborated closely with the product owner and the client throughout the process.

Team

UX/UI/Design: Mark Hobbs
UX Research: Hamza Ishaq
Product Lead: Phil Wheaton

Introductory quiz for persona assignment

New users will be prompted to complete an introductory quiz to define their persona. This will help assess their knowledge of home maintenance and gauge their comfort and willingness to handle tasks associated with homeownership.

Application Persona Assignment

New users will be prompted to complete an introductory quiz to define their persona. This will help assess their knowledge of home maintenance and gauge their comfort and willingness to handle tasks associated with homeownership.

Application Persona Assignment

New users will be prompted to complete an introductory quiz to define their persona. This will help assess their knowledge of home maintenance and gauge their comfort and willingness to handle tasks associated with homeownership.

Application Persona Assignment

New users will be prompted to complete an introductory quiz to define their persona. This will help assess their knowledge of home maintenance and gauge their comfort and willingness to handle tasks associated with homeownership.

UI Explorations

I explored different layouts to better understand the primary user goals, dive deeper into the business objectives, and create an understandable and efficient UI. Since homeownership is an ongoing process with no clear endpoint, gamifying the app by tracking progress didn't seem to make much sense. Instead, we decided to implement a checklist approach, where users could track accomplished tasks on their own, subsequently adding to the feeling of accomplishment while earning points that can be used towards service or product offerings. These points would be redeemable in the client's online store, making the experience more engaging and relevant to homeowners.

Final Direction

The final direction focused on a user-generated checklist organized into three categories: Prioritized (To Do Next), Maintenance, and Wish List. Users can add their own items or incorporate suggested tasks into any category. Each item includes a detailed view with helpful general information about the task. Additionally, users can shop for commonly required items and connect with trusted contractors for professional help, all within this view.

User Generated Checklists

These lists are presented to the user, along with the capability to mark as completed, "star" and add to the To Do Next listing, easy access to service providers for each task, and the details.

Task Details

When viewing tasks, users can either enter the details themselves or choose from pre-authored instructions for more common tasks. These tasks will also provide access to trusted vendors and the option to rent or purchase the required equipment directly.